Through the team’s first 26 games of the 2011 season, the household audience in the Baltimore market overall is 24 percent larger than it was last year. That means an average of 61,208 area homes tuned to Orioles games this spring.
Viewing is up in all demographics, according to Nielsen, including a 33 percent increase in men 18 to 34 years of age. A year-to-year increase of 25 percent happened among males 25 to 54 years of age. Orioles audience is also more than twice as large in the Washington, D.C., market than it was last year.
The Washington Nationals TV ratings are up 78 percent on MASN over last year.