OAK BROOK, Ill. — Consumers headed into McDonald’s for its fruit and maple oatmeal, frozen strawberry lemonade and other beverages in May, pushing its revenue at restaurants open at least 13 months up 3.1 percent.
Business remained strong abroad, with the world’s biggest hamburger chain reporting a 4.3 percent increase in the key revenue figure for Asia/Pacific, Middle East and Africa. The metric was up 2.4 percent in the U.S. and 2.3 percent in Europe.
Revenue at stores open at least 13 months is a key gauge of a restaurant chain’s health because it excludes results from stores that were recently opened or closed.
McDonald’s Corp. said Wednesday that its affordable menu options, which have been key to its success during the recession and economy’s slow recovery, helped drive sales higher in May.