The company is calling this campaign its largest in footwear so far. TV watchers will be able to see 60-second and 30-second commercials featuring the star athletes on MTV, BET and ESPN, and ads will be on Facebook, Yahoo! Sports and STACK Magazine.
Baltimore-based Under Armour hired twofifteenmccann, a San Francisco-based creative agency, and is using “Friday Night Lights” director Peter Berg for the commercials. Berg’s production company, Pony Show Entertainment, executed the shoot.
The big shoe to watch out for is the UA Charge RC, which uses UA’s HeatGear material as well as the Micro G foam for a light and durable shoe.
Under Armour lovers will start seeing the shoe this fall in City Sports and Dick’s Sporting Goods stores, and it will be available to retailers across the U.S. in December.
Maybe Bill Murray could use some these shoes when taking “baby steps.”