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More on the Harrah’s Baltimore proposal

Part of what drew Caesars Entertainment Corp. to Baltimore is their customers. Many of them are already here. The company's "Total Rewards" loyalty program has more than 40 million members. About 1 million are in the Baltimore area. Caesars president, CEO and chairman Gary Loveman said that familiarity with the brand -- Caesars owns casinos under the Harrah's, Caesars, Horseshoe and several other flags -- would give Harrah's Baltimore a foothold. It would also, Loveman said, allow the casino to use deals to lure Total Rewards members from other parts of the country to Baltimore. Caesars wants the "VIP customer," Loveman said. "In every American market, we want to be home to the VIP customer," he said. "It will be our strategy that we will have a higher proportion of VIP customers" than other casinos in the area. The view in the rendering above shows one of two entrances, this one at the corner of Russell and Bayard streets. This is roughly the view you would get driving north on Russell toward downtown.

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