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AT&T ringing in for three years with Star-Spangled 200

AT&T will be the lead sponsor of the state’s three-year commemoration of the War of 1812, Gov. Martin O’Malley announced Monday.

The deal is for three years and more than $1 million. Discussions began in the fall after AT&T sponsored a September preview of the PBS documentary “The War of 1812”, according to Ann Beegle, executive director of Star-Spangled 200 Inc., the nonprofit fundraising affiliate of the Maryland War of 1812 Bicentennial Commission.

That $10,000 sponsorship “opened up the dialogue to talk about bigger opportunities,” Beegle said.

Said J. Michael Schweder, president of AT&T Mid-Atlantic: “We are excited to work closely with the state of Maryland and the 1812 stakeholders during the next three years to commemorate the legacy of the Star-Spangled Banner and this important period in our nation’s history.”

AT&T is the second corporate sponsor of Maryland’s War of 1812 bicentennial; the first was Papa John’s, which signed up in January.