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Wendy’s new ‘do

Wendy isn’t letting her hair down, but her pigtails look a little more relaxed. And maybe that will help make you decide to drop in for a burger and a Frosty.

Wendy’s announced this week that the hamburger chain is redesigning its logo as part of a rebranding effort that will include renovating its outlets with cushier seating and flat-screen televisions. The new logo will start appearing on its restaurants in March, and Wendy’s plans to have renovated half of the 1,425 company-owned locations within three years.

In an interview with the Associated Press, Wendy’s CEO Emil Brolick said the company wants to position itself as a “top-end” fast food option.

“Our goal is to be a five-star restaurant at a three-star price,” he said.

Wendy’s has about 6,000 restaurants in North America, with 136 in Maryland, according to Menuism.

The Associated Press contributed to this article.

http://www.youtube.com/watch?v=oVSQOQhjukU