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Groupon stock falls after its 3Q revenue falls short

NEW YORK — Groupon Inc., the No. 1 online deals service, failed to show investors on Thursday that its business is growing as quickly as they would like, as it was hurt by what it called “continued challenges” from the economic weakness in Europe.

The company booked a small loss in the third quarter as higher revenue wasn’t enough to make up for stock compensation and other expenses. Though revenue grew by nearly a third, it was below Wall Street’s expectations.

The Chicago-based company’s stock fell sharply in after-hours trading following the announcement, indicating that it’ll likely open at its lowest level ever when regular trading starts on Friday.

Groupon’s stock fell 69 cents, or 17.6 percent, to $3.23 in after-hours trading. Groupon’s stock made its public debut last November at a price of $20, but it has fallen sharply since amid concerns about the long-term viability of its business model and its ability to grow.

The stock ended Thursday’s regular-trading session at $3.92 and hit an all-time low of $3.68 a week ago, on Nov. 1.

Groupon’s net loss was $3 million, or a breakeven per share, in the July-September period. A year ago it lost $54.2 million, or 18 cents per share. Groupon said adjusted earnings were 3 cents per share in the latest quarter, matching Wall Street’s expectations.

Revenue grew 32 percent to $569 million, below Wall Street’s expectations of $591 million as surveyed by FactSet. CEO Andrew Mason said weakness in Europe offset Groupon’s “solid performance in North America.”

Gross billings, a closely watched figure that shows the total amount that customers spent on Groupon’s deals, were at $1.22 billion, up 5 percent from a year earlier. Revenue is a subset of that because Groupon has to pay out the merchants offering the deals.

Groupon pioneered the online daily deals market, which offers subscribers deep discounts on everything from spa sessions to restaurant meals to toe fungus treatments. The model sparked a flood of copycats such as LivingSocial and Amazon Local. Together, deals flood online mailboxes multiple times a day.

To expand its business, Groupon has been trying to establish itself as a local e-commerce company, transforming the market the way Inc. transformed online retail. It launched a payments service in September that lets businesses accept credit card payments using their iPhone or iPod Touch. The company has also expanded to selling physical goods such as electronic gadgets, housewares and clothes.

Groupon had 39.5 million active customers as of the end of September, up 37 percent from a year earlier.

For the current quarter, Groupon is forecasting revenue of $625 million to $675 million. The midpoint of this, $650 million, is higher than the $634.9 million that analysts had expected.