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Clark joins Ripken Baseball

Colin ClarkColin Clark has joined Ripken Baseball as assistant vice president of marketing.

Clark is charged with developing and implementing a strategic and cutting-edge marketing vision for all levels of the organization. Clark will use his over 10 years of marketing experience to build the new digital home for Ripken Baseball, designed to take the Ripken Way beyond the confines of the ball field.

Prior to joining Ripken Baseball, Clark served as brand manager of digital activation at Under Armour. During his tenure, Clark built multiplatform marketing campaigns for the brand and oversaw several product launches, including Under Armour Charged Cotton – one of the largest product launches in the company’s history.

Clark also helped with the creation of the Under Armour Digital Team and designed digital campaigns, including the award winning Finding Undeniable competition, for the brand and its corporate retail partners.

In his new role with Ripken Baseball, Clark is responsible for directing all marketing activities for Ripken Baseball’s business segments. Additionally, he oversees company marketing strategies and initiatives, execution and messaging, while ensuring brand consistency.