In Los Angeles, the world was tweeting at a rate of 7,137 tweets per second when December became January. When the ball dropped at Times Square, there were 13,336 tweets per second. When Tokyo and Seoul celebrated the New Year, there were 33,388 tweets per second.
I love sharing photos with friends on Facebook and enjoy disseminating articles to business contacts on LinkedIn but I’ve never used my Twitter account. So my New Year’s Resolution is to start tweeting. (Just like the pope, whose first tweet went out last month.)
I’m joining the 30 million-plus users in Japan, where the social media service reported to be more popular than Facebook. Plus, 75 percent of world leaders are using Twitter as of December, according to a study by The Digital Policy Council.
President Barack Obama has the most number of Twitter followers among political leaders with more than 25 million. He is followed by President Hugo Chavez of Venezuela at 3.8 million Twitter followers, President Abdullah Gul of Turkey with 2.5 million followers, and Queen Rania of Jordan with 2.4 million followers.
As I write this, Trendsmap.com, a real-time mapping of Twitter trends across the world, I see that Argentina soccer star, Lionel Messi, is what the Americas are tweeting about. He became the first player to win FIFA’s prestigious Ballon d’Or title on four separate occasions. Hmmm, how did I miss that when I scanned the sports section of my daily newspaper?
My firm helps facilitate U.S.-India business transactions, so any tool to help me identify what is on people’s minds halfway around the world is useful. Since 95 percent of the world’s consumers live outside the United States, it makes sense that a large number of businesses are interested in what people are thinking about outside our borders.
Since I’m a latecomer to the party, I’d love to hear your tips on using Twitter and any stories on how Twitter helped your business grow internationally! (And, while you’re at it, you also can follow me on Twitter!)