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Columbia-based Arbitron charts mobile app users

A survey of how smartphone users use mobile apps by a subsidiary of Columbia-based Arbitron Inc. shows that a greater percentage of iPhone users use mobile apps for commerce compared to Android users (67.5 percent compared to 43.9 percent, respectively).

IPhone users also spend more time than Android users with mobile commerce apps (105.3 minutes per month vs. 87.6 minutes per month) and conduct more virtual shopping trips (35 sessions/month vs. 29.5 sessions/month.)

EBay is the mobile app used by the largest share of U.S. smartphone panelists — 14.3 percent.

For details on the survey, click here.