Jabez LeBret of Get Noticed Get Found Inc., which helps law firms with marketing strategies, discussed how attorneys can maximize their presence online.
LaBret, who co-wrote the book “Online Law Practice Strategies,” spoke to an overflowing room of attorneys Thursday in Ocean City.
Here is a list of recommendations LaBret made to attorneys during the presentation:
- Keywords are essential.
- Make sure to beef up Google+ local pages. Google has likely already created pages for your law firm, but attorneys should add pictures and additional information about the firm.
- Clean up online directory listings by adding a website URL, address, phone number and name. Some directories are free, some are paid, but there are a lot of them. “This is a marathon,” LeBret said. “This is not a sprint. This is not something you should do over a weekend.”
- A Facebook page is not a replacement for a personal website. “Never put all your eggs in a basket with a system you don’t control,” LeBret said.
- Don’t make up profiles in order to give your firm good reviews.
- Don’t pay for reviews or respond to reviews.
- Add a 60 second introduction video on your website.
- Blog about four times a month about local topics, between 250 and 600 words per blog post. “It makes you look human when you’re blogging about the things going on around you,” LeBret said.
- Send a press release once every eight weeks. “We don’t care if any one reads the press release, we are doing this for the search engines,” LeBret said.
- Social media is must. It is not an effective tool for attracting new clients but essential for search engine ranking.
- Social media pages are for providing information, not advertising.
- Put your law firm’s phone number in the upper right-hand corner of the website. “If I want to contact you to give you money, don’t make me work for it,” LeBret said.
- Put a disclaimer on every page of the website, including blogs.
- Do not use clients’ names in blogs.
- Don’t sign three year contracts with tech companies.