A marketing agency for Atlantic City will descend on Baltimore next week in an attempt to get Maryland residents to forgo Ocean City and Maryland Live and instead take a trip to New Jersey.
The Atlantic City Alliance, which was last in town in April to alert the media they’d return this summer with on-street advertising, is keeping its promise. The group is setting up shop during Artscape, July 19 to 21.
As casino gambling has undergone a dramatic expansion across the United States — including in Maryland, where four casinos are running and two more are on the way — Atlantic City has lost some of its luster and revenue.
The alliance was formed in 2011 to develop a new marketing plan for the city, re-branding it as a family-friendly seaside resort town. The group made its first tour stop at the Taste of Philadelphia festival last weekend.
Maryland’s highly-regulated casinos generated $608.4 million in fiscal year 2013, which ended June 30. More than $284 million of that went to the state Education Trust Fund while casino operators kept $223.8 million.