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Hollenstein joins LifeBridge Health

Deborah HollensteinDeborah Hollenstein has joined LifeBridge Health as vice president, strategic marketing and communications. Hollenstein oversees all marketing, communications and public relations for the Baltimore-based LifeBridge Health system, including budgets, strategy, and implementation of initiatives and programs.

Hollenstein most recently served as vice president, marketing and planning, for Tanner Health System in Carrollton, Ga. She was responsible for marketing, public relations and strategy building for a four-hospital, not-for-profit health system and 28 system-owned medical clinics serving west Georgia and east Alabama. Hollenstein led the development of marketing and communications programs that contributed to the system’s doubling of physician referrals and to significant growth in many of its specialty centers.

Prior to joining Tanner Health in 2009, Hollenstein was director of marketing and public relations for Brookwood Medical Center in Birmingham, Ala., which is a part of Tenet Healthcare, a for-profit health care organization based in Dallas, Texas. She overall has more than 20 years of experience in health care marketing.

She holds a bachelor’s degree in English and secondary education from the University of Alabama.