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Habitat for Humanity picks Columbia-based Merkle Inc.

Merkle Inc., of Columbia, a provider of customer relationship marketing, has been selected by Habitat for Humanity International to provide the Americus, Ga.-based housing and homelessness nonprofit organization with digital marketing services.

Merkle will focus on generating funding through multiple digital channels along with providing a full suite of services including strategy, analytics, design, production, reporting and account management.

Habitat for Humanity selected Merkle for its extensive history of serving the nonprofit industry.

Merkle’s experience in working with nonprofit groups in the past includes relationships with Save the Children, the American Cancer Society and the Arthritis Foundation.