Regardless of whether the Orioles make the playoffs this year, they already have posted a successful season. This week, the club released data showing significant — in some cases, huge — increases in attendance, television ratings and merchandise sales.
*Attendance: Through Tuesday night, the Orioles had drawn 2,132,773 fans for 73 dates, an average of 29,216. They have already surpassed last year’s total attendance for 79 dates of 2,102,240, an average of 26,611. The Orioles’ increase ranks second among all major-league clubs by percentage, behind only the Toronto Blue Jays. The O’s are on pace for their highest attendance total in eight years.
*TV ratings: The audience for games on MASN has increased by 45 percent in 2013. Through the end of August, the average rating for a game telecast was 6.5, compared with 4.5 at the same point last year. Only the Kansas City Royals — whose ratings are up 84 percent over 2012 — have had a bigger jump.
*Merchandise: Sales of licensed Orioles jerseys, caps and the like have leaped 89 percent this year over 2012, the largest increase in the majors.