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Canton Target doubles sales forecasts two weeks in

Baltimore’s new Target in Canton has doubled its original sales forecasts two weeks into its grand opening, the store manager said Tuesday.

Photo of Target at Canton Crossing

Two weeks after the opening of the Shops at Canton Crossing, Target has reported that sales have exceeded projections.

The anchor store at The Shops at Canton Crossing that opened Oct. 8 “beat goal and forecasts in what they expected — doubling what they thought we were going to do,” said store manager Matt Boylan, who added: “It’s pretty intense.”

One Target employee said Monday evening the store had recorded $500,000 in sales during the opening four days, and the shelves in the 135,000-square foot big box store proved his point. Many are depleted of inventory totally, while others have thin offerings.

In response, Boylan, who said he could not comment on specific sales figures, said he has ordered up new stock from headquarters in Minneapolis.

“The problems we’re running into is because we have so much traffic here and we are doing so well in sales,” he said. “We’re trying to replenish the building and the (customer) traffic is still fast and furious as we work. If we are out of stock on something, they will buy something else.”

A Baltimore native, Boylan said he has not been surprised at the reception the new Target has received in the city’s southeastern quadrant.

“I know that there are 200,000 people living in a two-mile radius, and a lot of that (customer) traffic left the city to go to shop in White Marsh,” he said. “We are also just off of Interstate 95, so we get traffic from that, too.”

“We have doubled what they forecasted, so the potential is off the charts.”

In the meantime, Boylan said he and some of the store’s employees – who wear a uniform of khaki pants and a red shirt – are treated “like celebrities” when they venture out into the local areas.

Boylan said the store’s 250 employees are getting some backup, too.

The store is hiring holiday staff now in anticipation of even more business in the months to come.