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EAGB to unveil regional marketing plan

Planit, a Baltimore-based marketing and brand communications agency, said it has been retained by the Economic Alliance of Greater Baltimore to develop a new marketing campaign and positioning platform for the Greater Baltimore region.

The aim is to instill a greater sense of pride in people who live and work in the area, and inspire outsiders to move here, start a career, or launch or expand a business.

Specifics of the campaign were not released. Planit said those will be discussed at a formal announcement during EAGB’s annual meeting on Wednesday.

EAGB is a nonprofit organization that promotes regional economic development.