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The Sugar Lifestyle 101

Alissa Gulin//January 13, 2014

The Sugar Lifestyle 101

By Alissa Gulin

//January 13, 2014

If you enjoyed my earlier post about, here’s another gem for you.

Moms and dads might want to proceed with caution, particularly those with a daughter attending college in-state. — another website that helps gold-digging Sugar Babies hook up with deep-pocketed Sugar Daddies — has released its annual “Top 20 Fastest Growing Sugar Baby Schools” list, and Towson University clocked in at No. 44, while the University of Maryland, College Park, placed No. 71.

In 2013, 71 Towson University students signed up on, bringing the school’s total membership to 85 students, according to the website’s communications team. At UMCP, 48 new students signed up last year for a total of 153 registered student-users.

University of Central Florida came in at No. 1, with FOUR HUNDRED AND SEVENTY-FOUR new sign-ups last year!

College students are the most-represented demographic on the site, accounting for 42 percent of overall Sugar Baby membership, according to a press release. Overall, “the dating site” saw a 54 percent increase in the number of college students who sought “financial aid from wealthy benefactors in 2013.”

If you come to find out your daughter is among those new sign-ups, take solace in the fact that you are not alone. The site boasts that about 1 million students worldwide logged onto last year in search of a so-called benefactor, with the average haul being $3,000 per month.

The membership spikes are no surprise, according to Brandon Wade, the site’s founder and CEO.

As the cost of a college education continues to climb and financial aid programs become more competitive, it only makes sense for students to seek alternative funding sources, Wade said in a statement.

Really, they’re being fiscally responsible — student loans are so 2012. Plus, having to repay loans would mean having to find a job. It’s far easier to market your body — that counts as entrepreneurship, right?

Now, if you think the website might be sending the wrong message to our country’s young ladies, it gets better.

“As an incentive, SeekingArrangement offers free premium memberships to students who register using their .edu email accounts,” the press release says.

Don’t worry, there’s more:

“SeekingArrangement is rolling out a number of ads and promotions marketed towards college students. These include: a scholarship contest, free premium membership, and a commercial enticing students to seek a Sugar Daddy for all their financial needs.

The rare opportunity to finish college debt-free is made possible by the increasing popularity of the sugar lifestyle. Within this network of sugar seekers, students are getting their college debt compensated by fostering real connections on”

“Why hope for financial aid when you can guarantee it with a Sugar Daddy?” Wade said in the statement. “Student loans lead to endless debt, which amounts to more than a new graduate can handle. Sugar Scholarships provide real solutions to the problem of student debts.”

Sugar seekers? The sugar lifestyle?! Sugar scholarships?! I simply can’t make this stuff up.


By the way, Brandon Wade is an entrepreneur if there ever was one. In addition to launching in 2006, Wade also launched these sites: — matching millionaires with fellow millionaires — “the only travel dating website where beautiful people travel free” — the site where singles can buy and sell first dates

And last but not least, — “the world’s first bribe-for-a-date app”


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