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Dental campaign targets Latina moms

The Maryland Dental Action Coalition and health insurer UnitedHealthcare are launching Dientes Sanos, Niños Sanos (Healthy Teeth, Healthy Kids), a multimedia campaign to educate Latina women with children about oral health.  UnitedHealthcare is investing $25,000 in the campaign, which will enable MDAC to expand the campaign. According to the Maryland Oral Health Survey of School Children, 2011-2012, Latino children in Maryland are less likely to visit the dentist and more likely to lack dental insurance. Dientes Sanos, Niños Sanos will run through the end of November and will target mothers between 18 and 34 who reside in Maryland. The campaign will include radio advertising on WLZL-FM (El Zol, 107.9) and transit advertising, as well as social media, media relations, community outreach and distribution of campaign materials including brochures and posters.