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Wild Pea
Blake Wollman, owner of The Wild Pea Hummous, works on a batch of fresh hummus at the company's Baltimore kitchen. (The Daily Record/Maximilan Franz)

Wild Pea goes pink for October

Breast Cancer Awareness Month is only a couple of weeks away, and countless companies will, no doubt, find ways to show support — pink signage, wear pink to work days and the like.

How about pink… hummus?

Yes, it can be done. And The Wild Pea Hummous plans to do it. The Baltimore-based company will create four pink flavors throughout the month of October (actually beginning Sept. 27), one each week.

The flavors will be Pink Lemonade, Strawberry Pesto, Roasted Beet and Avocado, and Watermelon and Feta, in that order.

A percentage of the proceeds from the sale of these flavors will go to the American Cancer Society’s ‘Making Strides Against Breast Cancer in Baltimore’.

“Our mission has always been to make an all-natural, low-fat, low-calorie, low-sodium product that tastes amazing and makes people smile,” said Blake Wollman, owner of The Wild Pea. “The fact that we can do that while supporting Making Strides Against Breast Cancer right here in Baltimore with pink Wild Pea Hummous is just icing on the hummus… or something like that.”

About Lizzy McLellan

Lizzy McLellan covers finance, technology, start-ups and small business for The Daily Record.