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Procter & Gamble pulls out of NFL ‘pink’ campaign

(AP) Procter & Gamble on Friday canceled an on-field breast cancer awareness promotion it had been planning with the NFL, the latest sponsor to respond to the NFL’s growing problems. The consumer products maker is the latest major sponsor, following PepsiCo and Anheuser-Busch, to show concern over the NFL’s handling of domestic abuse allegations against several players. The league has made Breast Cancer Awareness month in October a particular focus. Part of its NFL Pink “Crucial Catch” campaign, in partnership with the American Cancer Society, features players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins. Procter & Gamble’s Crest brand had been working on a program with players from each of the NFL’s 32 teams to wear pink mouthguards.