Fewer women viewing NFL

(Bloomberg) Some women are starting to tune out the NFL as it deals with the fallout from its mishandling of domestic-abuse incidents involving players. Early evidence shows that there has been a dropoff in TV viewership of games by women, who in recent years have been the NFL’s fastest-growing fan segment. Ebiquity Plc, a media marketing and analytics firm, reports that female viewership is down 4 percent for Sunday games as compared with 2013 and down 5 percent for Monday night games. Last year, female viewership jumped 20 percent on Sundays as compared to 2012 and was up 13 percent on Monday nights. Ebiquity looked at viewership from Aug. 1 to Sept. 30 — including preseason games and the first four weeks of the regular season — based on Nielsen Co. data. That period covers shortly after former Baltimore Ravens running back Ray Rice received his original two-game NFL penalty and then his subsequent indefinite suspension after a video showing him punching his fiancee became public.