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Brian Monday, TD Bank’s regional president for metro Washington, D.C., Delaware and Baltimore. (The Daily Record/Adam Bednar)

TD is banking on a new approach

Canton Crossing branch has technology upgrades, design innovations

TD Bank’s first Baltimore location is a concept project the company has never tried.

The 2,275-square-foot branch at Canton Crossing features technology upgrades, such as an ATM that dispenses bills in denominations of $1, $5, $20, $50 and $100. It also includes a more open floor plan than a traditional bank, which officials believe will enhance the interactions between staff and customers.

“Normally you have an ATM in a separate vestibule or you’re going through the drive-through and there’s what I call a depersonalized transaction. We think it’s an opportunity while the store’s open … to have someone come over and have an interactive conversation, you know, if that’s what you want,” said Brian Monday, TD Bank’s regional president for metro Washington, D.C., Delaware and Baltimore.

A design feature — a glass wall slides out — allows for the ATM vestibule to be more connected to the rest of the bank during business hours but allows the cash machines to be accessible 24 hours a day.

Monday said the bank was drawn to the location in part because of growth in that section of East Baltimore. He said that he feels TD Bank’s “Right Step” mortgage product, which only requires a minimum 5 percent down payment, will do particularly well in the area.

“Some of the communities north of here, as they’re beginning to change, we think there’s an opportunity to do a tremendous amount of lending into these communities,” Monday said.

TD Bank’s new Canton Crossing branch has ATMs that dispense bills in multiple denominations and an office that features a more open floor plan. (The Daily Record/Adam Bednar)

TD Bank’s new Canton Crossing branch has ATMs that dispense bills in multiple denominations and an office that features a more open floor plan. (The Daily Record/Adam Bednar)

The branch is also designed to reflect the history of the community and includes a mural of a horse-drawn street car along with information on the history on the history of the area. It’s “dog friendly,” a giant photo of a dog in an office space encourages customers to bring their pets banking with them. The bank provides dog biscuits and a water dish.

There are also lollipops for kids, and iPads with kid-friendly entertainment apps to help keep children occupied while customers handle their banking.

The building is meant to be as environmentally friendly as possible. TD Banks is targeting LEED Gold green building certification.

Mike Powell, construction manager at TD Bank, said the design of the building was “fluid” and that planners made some changes from the original design, such as including a wood wall as opposed to a fabric wall near the rear of the building.

“There was constant changing,” Powell said.

Currently there are 18 TD Bank locations in Maryland. The Canton branch will hold a two-day grand opening on Friday and Saturday.