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Nike, USOC extend through 2020

(AP) The swoosh and the rings will stick together through at least 2020. The U.S. Olympic Committee signed an extension to its sponsorship deal with Nike that will last through the Tokyo Games six years from now. Nike is one of the USOC’s top-tier sponsors. No dollar figures were given for the latest extension, though these contracts traditionally have been worth between $12 million and $15 million over four years. USOC chief marketing officer Lisa Baird said the deal, announced Monday, is even more valuable because of Nike’s worldwide reach and its advertising campaigns that use Olympic athletes. Some athletes in Nike’s most recent ad launches include Alyson Felix, Sanya Richards-Ross and Gracie Gold. Nike, which has been partners with the USOC since 2005, is the second domestic sponsor to renew with the USOC through 2020; Chobani extended its deal in September.