Public relations screwups have recently haunted ride-sharing company Uber.
First, there was the Halloween “surge pricing” that resulted in some customers being charged hundreds of dollars for rides. That was followed by BuzzFeed News reporting a company’s executive saying the firm should start doing opposition research to silence journalists critical of the company.
But the negative publicity hasn’t hurt the company’s perceived value.
According to Bloomberg News, a potential round of financing by Uber Technologies Inc. has the company valued as high as $40 billion. That means the company is more valuable than 75 percent of the firms on the Standard & Poor’s 500 Index members.
If Uber completes the financing, that could put it above:
— Tesla Motors Inc., with a market value of $31 billion
— Netflix Inc., at $21 billion
— Alcoa Inc., at $20 billion
— Charles Schwab Corp., wealth manager worth $37 billion
— Delta Air Lines Inc. and American Airlines Group Inc., with market caps of $37 billion and $32 billion, respectively
On a local note, T. Rowe Price Group Inc. is rumored to be interested in investing in the company.