On Giving Tuesday, 2014, nonprofits in Maryland kicked off their year-end fundraising efforts by participating in the Maryland Gives More campaign. The goal of the campaign was to celebrate the important work of nonprofits.
More than 300 organizations from 14 counties participated, and efforts ranged from social media campaigns to full-scale fundraising events. These included phone-a-thons, book drives and hands-on children’s activities. Thanks to the efforts of these organizations, Maryland Gives More announced a total of more than $9 million raised by nonprofit organizations that day, earning Maryland the title of most generous state in the country. In addition, volunteers donated more than 7,300 hours that day.
Now in its third year, Giving Tuesday was established by New York’s 92nd Street Y and the United Nations Foundation as a way to create a national day of giving on the Tuesday following Thanksgiving. The goal is to make this effort a tradition, following the retail holidays of Black Friday and Cyber Monday. Nationally, Giving Tuesday raised an estimated $45.7 million this year, with Maryland contributing about 20 percent.
Led by the Maryland Association of Nonprofit Organizations (Maryland Nonprofits), #MarylandGivesMore was supported by a committed group of partners including: The Associated: Jewish Community Federation of Baltimore, The Association of Baltimore Area Grantmakers, The Association of Fundraising Professionals Maryland Chapter, Constellation, Network for Good and Crowdrise.