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Keith Quesenberry teaches business students at Johns Hopkins the art of telling a story, something he says is vital to selling a product or service. (Leon Santhakumar)
Keith Quesenberry teaches business students at Johns Hopkins the art of telling a story, something he says is vital to selling a product or service. (Leon Santhakumar)

A key to business success: Telling your story

It took 17 years and a career switch, but Hopkins prof Keith A. Quesenberry figured out what works.