Marriott International has millennials in mind with the Maryland debut of its AC Hotel brand next month in National Harbor, the Bethesda-based company says.
Marriott’s eight-story, 192-room, Potomac-side hotel will stock its bar with craft beers, on-tap wines and “handcrafted” cocktails; the bar food features “tapas-style” plates (served by “city-savvy” concierge-slash-mixologists); and, of course, there’s free Wi-Fi.
The AC Hotels by Marriott brand, launched in Europe, is part of the company’s luxury and lifestyle brands portfolio, which makes up about a quarter of the company’s business. The Ritz-Carlton Hotel Company, JW Marriott Hotels & Resorts and Renaissance Hotels are among the others. Marriott plans to add on more than 200 more of these hotels to its line in the next few years.
According to the company, millennials want “a sophisticated experience with style, inspired social spaces and technology.” The arrival of the AC Hotels brand in the U.S. is meant to provide all that to young travelers.
AC Hotels debuted stateside in New Orleans in November, and locations are slated to open soon in Kansas City and Miami Beach. Dozens more will open within the next three years in the U.S. and Latin America.
“AC Hotels brand boasts a modern, European look and feel with Spanish roots that will complement the culturally diverse and international flavor of Washington, D.C.,” said Toni Stoeckl, vice president of lifestyle brands, in a statement. “We believe in creating meaningful experiences for our quality-driven guests through every element of our hotel and are guided by the philosophy that everything should have a ‘why.'”