The Economic Alliance of Greater Baltimore is hoping a hashtag will spur regional business growth.
The nonprofit economic development organization has a new social media campaign that encourages millennials to share why they love living and working in the Baltimore area using the hashtag #bmorestory. The website that accompanies the campaign, www.BaltimoreStory.com, so far has a just a few pieces of content – including a list of reasons why the region is the country’s best for sports – plus a small collection of artfully filtered Instagram shots featuring local scenery.
“By 2020 half of our workforce will be of millennial age so it is crucial that as we work to attract and grow companies in the region that we understand and support this new generation of leaders,” said Tom Sadowski, CEO of the Alliance, in a statement. “We have moved away from coveting what other cities have and instead are focused on communicating the world-class assets we have here in the Baltimore area.”
Baltimore Story hopes its target audience will tag photos, videos and posts that will feed to the website, as well as submit their own “blog-style” content to share their personal experiences, whether that’s going out to eat locally or starting a business here. EAGB said it expects most content to be “organically generated as word spreads about BaltimoreStory.com.”
The Alliance plans to work with universities, companies, young professional and volunteer groups, nonprofits and cultural organizations to spread the hashtag.