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Under Armour makes deal with top Brazilian soccer club

São Paulo (in white) faces Germany's Bayern Munich in an exhibition game. By FHKE (Flickr) [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)]

São Paulo (in white) faces Bayern Munich in an exhibition game. By FHKE (Flickr) [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)]

Continuing its expansion into soccer, Under Armour today announced a sponsorship of São Paulo, the most successful club in Brazilian football.

Beginning this May, the club’s first team and academy teams will be outfitted in training and match wear designed and made by the Baltimore-based company. Authentic and replica product for the club’s supporters around the world will be available in Brazil and through UA.com.

“São Paulo has played a significant role in football becoming a cultural passion for Brazilians as well as spreading the flair and electric style of play that has become a symbol of  the country’s everlasting impact on how the game is played on pitches all over the world,” said Peter Murray, Under Armour’s vice president of global brand and sports marketing. “Their tradition of winning, development of young footballers and strong reputation for embracing innovation makes them a great fit for Under Armour. This partnership will further accelerate our expanding presence in football.”

São Paulo has won six national titles, 12 international titles — including three Libertadores da América — and three club world championships, Under Armour said.

The Brazilian club joins the company’s growing global soccer roster, which includes Tottenham Hotspur of Barclay’s Premier League; Colo-Colo of the Chilean Primera Division’ and Cruz Azul and Toluca of Liga MX. U.S. stalwart Jermaine Jones joined the brand in October 2014, and Under Armour recently formed a partnership with the young Dutch soccer star Memphis Depay

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