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Baltimore Social creates new youth sports leagues

Baltimore Social, the largest casual sports league in Baltimore, has launched its first youth league, Bmore Kids Sports. The new league for children ages 6 to 12 provides an outlet for Baltimore kids to get active this summer, playing flag football, soccer, kickball and sailing. Baltimore Social is mostly known for its unusual choice of sport leagues such as bocce, skeeball and sailing with an emphasis on social interaction over competition.

The leagues kick off Tuesday at 5 p.m. with a coed flag football league at Herring Run and a welcome from Baltimore City Councilman Brandon Scott. The flag football league will run each Tuesday from 5 to 7 p.m., and includes a five-week season with playoffs.

The initial pilot program will be free, thanks to the support of corporate and member sponsors. Corporate sponsors include Donahoo Collison Center, Laundry City, Regional Management and Rowen Concrete. Members of Baltimore Social’s adult leagues can sponsor an athlete, where the member pays for a half or full membership in the flag football or soccer leagues at Herring Run. Youth Membership includes a team shirt and equipment and covers the costs for permits, insurance and referees.

“Our goal is to build a high-quality youth league that incorporates a family-friendly social atmosphere for free, or as close to free as possible,” Baltimore Social founder and CEO Giovanni Marcantoni said. “We think this is not only a great activity for the kids, but a powerful way to build communities while getting kids off the couch. Our city needs these types of programs, and we’re happy to do our part.”

BmoreKids Sports is committed to creating an environment focused on kids having fun as well as convenient for working parents with busy schedules, incorporating a one-stop practice and play philosophy — one trip, once a week. The league is designed as a community effort to bring city kids the opportunity to play organized sports without the competitive pressure, mixing fun, sport and socializing with other kids. Each league features plenty of playing time for every child in a setting that demonstrates examples of good sportsmanship from teammates, coaches and parents. Police officers and firemen will donate their time as volunteer coaches.

Baltimore Social is the Baltimore branch of Social Leagues, which organizes casual sports leagues in cities around the country. Social Leagues generates revenue to local businesses through partnerships estimated at $1.5 million to $2.5 million a year. Baltimore Social has also donated more than $10,000 to Baltimore schools this year.