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Under Armour wants you to ‘Rule Yourself’
Under Armour wants you to ‘Rule Yourself’
Listen to this articleUnder Armour released its new “Rule Yourself” marketing campaign Monday, which encourages training as a lifestyle. The campaign launched with a 60-second ad, titled “Anthem,” and will be followed by several short films this fall featuring NBA MVP Stephen Curry, American Ballet Theatre principal dancer Misty Copeland, two-time golf major champion Jordan Spieth and NFL MVP and Super Bowl champion Tom Brady.
The videos were created in partnership with Droga5 and Oscar-winning cinematographer and director Wally Pfister. “Anthem” features Curry, Copeland and Spieth.
“The concept of the ‘Rule Yourself’ campaign is simple — you are the sum of all of your training. It’s the only way to get better, and it’s the common thread that unites each of our all-star athletes around the globe,” said Adam Peake, the company’s executive vice president of global marketing, in a press release.
