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Md. hotel CEO, employees rappel for addiction awareness

Steve Joyce, president and CEO of Rockville-based Choice Hotels International, rappeled down 15 stories at the 2 Bethesda Metro Center to raise awareness for Shatterproof, an organization dedicated to transforming the way the United States helps prevent and treat addiction. (PRNewsFoto/Choice Hotels International, Inc.)

Steve Joyce, president and CEO of Rockville-based Choice Hotels International, rappeled down 15 stories at the 2 Bethesda Metro Center to raise awareness for Shatterproof, an organization dedicated to transforming the way the United States helps prevent and treat addiction. (PRNewsFoto/Choice Hotels International, Inc.)

A hotel CEO and more than some of his company’s employees rappelled down a Bethesda landmark on Tuesday.

Steve Joyce, president and CEO of Rockville-based Choice Hotels International, rappeled down 15 stories at 2 Bethesda Metro Center to raise awareness for Shatterproof, an organization dedicated to transforming the way the United States helps prevent and treat addiction.

Joyce was joined by more than 50 employees of Choice Hotels, who either rappelled themselves or cheered, according to a statement from the company.