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M&T Bank’s social media presence includes a Facebook site, which has about 77,000 “likes.” Bank of America, which has the largest footprint in Maryland, has nearly 2.3 million “likes.” (Maximilian Franz / The Daily Record)
M&T Bank’s social media presence includes a Facebook site, which has about 77,000 “likes.” Bank of America, which has the largest footprint in Maryland, has nearly 2.3 million “likes.” (Maximilian Franz / The Daily Record)

Banks using tweets, status updates to reach customers

When your ATM card doesn’t work, instead of calling your bank and laboring  through seemingly endless instrumental music while on hold, imagine posting a comment on its Facebook page and someone attending to your problem. As more and more banks embrace social media, they are making space for themselves alongside retail giants and other corporations that ...

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