“Star Wars” fans can now combine their excitement for the upcoming movie with their workout gear as Under Armour unveiled its line of “Star Wars” apparel today. But that deal only exists for space thriller’s male fans as the Baltimore sports apparel maker is only selling shirts and hoodies in men and boys sizes for the new clothing line.
The new line, called “Under Armour Alter Ego, The Imperial Collection” drew ire across the social media landscape on Tuesday from both men and women for ignoring 50 percent of the world’s population. Some fans took to Twitter to voice their outrage.
— Mickey Gomez (@mickeygomez) November 3, 2015
— Joanna Beatty (@willsdarklady) November 3, 2015
— kat calvin (@KatCalvinDC) November 3, 2015
However, Under Armour said fans should stay tuned for more styles in the “Star Wars” collection.
“Through our Alter Ego program, we continue to introduce key collections around iconic movies, music artists and superheroes. As part of our Star Wars collection, we will continue to introduce new styles across men’s, women’s and kids in the coming weeks,” the brand said in a statement.
Leaving women out of their latest line is a surprising move for Under Armour, especially after the company’s leaders have publicly said they want to expand their business for women’s apparel. Women’s apparel makes up 30 percent of the brand’s business compared to men’s. Of the 150 million people who use Under Armour’s Connected Fitness apps, 63 percent are women.
The brand was applauded for signing ballerina Misty Copeland for its “I Will What I Want” campaign last year. Copeland’s ad went viral online, attracting more than 9 million views on YouTube.
Last month Lululemon Athletica Inc. co-founder Chip Wilson said Under Armour might be worth three times as much as Lululemon, which used to be a leader in women’s athletic apparel.