With Washington Nationals outfielder Bryce Harper being named NL MVP on Thursday, Under Armour’s list of endorsement has become stronger than ever.
For a brand that prides itself on showcasing the underdog, the Baltimore sportswear maker’s endorsement list is a who’s-who of MVPs across a range of professional sports including NFL MVP and three-time Super Bowl MVP Tom Brady, NHL MVP Carey Price, MLB MVP Clayton Kershaw, 2015 Masters and U.S. open champion Jordan Spieth and NBA MVP Stephen Curry, who extended his contract with Under Armour through 2024 in September. Curry was first picked up by Under Armour before the 2013-2014 basketball season.
Under Armour athlete and American Ballet Theatre principal dancer Misty Copeland, who signed with the brand in 2014, was named the prestigious dance company’s first female African American principal dancer this year.
Harper, 22, has been with Under Armour since he was 18 and played with the Hagerstown Suns, the Nationals’ Class A affiliate. He signed a multi-year contract with Under Armour in 2011.
Harper has an Under Armour clothing collection and baseball cleats that carry his name. He was featured in an ad as part of the brand’s “I Will” campaign in 2013 that shows multiple scenes of him training and working out in Las Vegas. Last year, he was part of Under Armour’s Alter Ego line which featured Harper as a Transformer.
“Great brands are like great stories,” Under Armour founder and CEO Kevin Plank said at the company’s biennial Investor Day event in September, the same event at which Stephen Curry made a surprise appearance and announced his extended deal with Under Armour. Each of the Under Armour athletes are a chapter in that story, Plank said.