Please ensure Javascript is enabled for purposes of website accessibility

Who’s got the best Black Friday deals?

So, you’ve been charting your Black Friday strategy for weeks, lining up lists of who needs what and scoping out the sales.

The personal finance website WalletHub has an analysis of what it says are 2015’s Best & Worst Retailers for Black Friday Deals.

The website said it surveyed 8,000 deals from 30 of the biggest U.S. retailers’ 2015 Black Friday ad scans to show which retailers offer the largest advertised discounts for each product category in 2015. Here’s what it found:

  Best Retailers for Black Friday    
  1 JCPenney (68%)   6 Macy’s (56%)
  2 Kohl’s (67%)   7 Kmart (50%)
  3 Stage (64%)   8 Panasonic (47%)
  4 Groupon (64%)   9 Fred Meyer (45%)
  5 Belk (60%)   10 Office Depot and OfficeMax (43%)

Among WalletHub’s findings:

  • JCPenney has the highest overall discount rate at 68 percent, whereas Costco has the lowest at 20 percent.
  • “Jewelry” is the most discounted category at 73 percent. “Computers & Phones” are the least discounted at 31 percent.
  • The overall average discount for Black Friday is 40 percent.
  • The “Toys” category has the biggest number of discounted items, representing 23 percent of all offers, whereas the “Consumer Packaged Goods” category has the smallest, with only 1.4 percent of all offers.

Now, let’s toss out some caveats that any savvy shopper would note, caveats that undermine the usefulness of the list. For one, it doesn’t take into account the initial price that was discounted. Nor does it factor in merchandise quality or selection.

Still, it might be useful to bake this into your calculation.