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CEO Kevin Plank with IBM Chairman and CEO Ginni Rometty on the keynote stage at CES, where they announced a partnership (Under Armour submitted photo)

Under Armour fitness apps to use IBM Watson intelligence

The 160 million users of Under Armour’s fitness applications will soon get to use the power of artificial intelligence to know everything they ever wanted about their workout, after the Baltimore sportswear company announced a partnership with IBM this week at CES.

Under Armour’s new UA Record app and IBM Watson’s Cognitive Coaching system will be able to serve as a health consultant, trainer and assistant all at once by using data about the user’s sleep, fitness, activity and nutrition, according to a press release.

This future version of the UA Record “could be the the first system to assess and combine a variety of factors that affect health and fitness,” Under Armour said. The UA Record app is currently available for download on the App Store.
Using Under Armour’s data and IBM Watson’s system, people will be able to compare their own habits with other users. For example, a man in his 40s will be able to look at average resting heart rate, average weight and average steps taken that day but other men his age who are also on UA Record, the press release said.
Over the next year, Under Armour will be adding new features, such as using IBM Watson to track behavior and performance through Under Armour fitness apps and wearables; easier and faster food logging; and tracking data about the effects of weather and environmental factors on training.
To start, the Cognitive Coaching System will give insights on sleep, fitness, activity and nutrition to UA Record app users. Those insights will be based on data from Under Armour Connected Fitness platform, academic institutions and IBM Watson’s analytics.