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CEO Kevin Plank with IBM Chairman and CEO Ginni Rometty on the keynote stage at CES, where they announced a partnership (Under Armour submitted photo)
CEO Kevin Plank with IBM Chairman and CEO Ginni Rometty on the keynote stage at CES, where they announced a partnership (Under Armour submitted photo)

Under Armour fitness apps to use IBM Watson intelligence

The 160 million users of Under Armour's fitness applications will soon get to use the power of artificial intelligence to know everything they ever wanted about their workout, after the Baltimore sportswear company announced a partnership with IBM this week at CES. Under Armour's new UA Record app and IBM Watson's Cognitive Coaching system will be ...

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