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Rendering of the new Warby Parker location in Harbor East, the brand's first location in Baltimore. (Photo: Warby Parker)

Warby Parker opens Harbor East location

Warby Parker has opened its doors in Harbor East, making this the glasses maker’s first location in Charm City.

Founded in 2010, Warby Parker’s frames have become recognizable because of their 1960s-inspired design and socially conscious business model. The company distributes one pair of glasses for every pair purchased. The brand got its name from two characters in an early Jack Kerouac journal, Warby Pepper and Zagg Parker.

“We’re incredibly excited to be opening our doors in a city with so much historical heft and literary history. We look forward to exploring the town’s landmarks, reading Baltimore authors, getting to know our future neighbors, and increasing our company-wide crab consumption by at least 500 percent,” says co-founder and co-CEO Neil Blumenthal in a statement.

The store, at 807 Aliceanna St., will sell a specialty pair of sunglasses with blue mirrored lenses in its Jackson in Crystal design to celebrate its first store in Baltimore.

The store will also carry Warby Parker’s full collection, same-day non-Rx purchases, optical measurements, frame adjustments, progressive lenses and returns and exchanges. The store will be open Monday-Saturday from 10 a.m. to 8 p.m. and Sunday from 11 a.m. to 6 p.m.