No, Under Armour is not re-branding. That’s actually the logo for a new Chinese sportswear brand called Uncle Martian. At least for now.
In a move that can either be described as bold or primed for a copyright infringement lawsuit, 25-year-old sports shoe manufacturer Tingfei Long Sporting Goods Co. general manager Huang Canlong told a local paper that the company wants to get a piece of the shoe market that is dominated by New Balance and Under Armour, Mashable reported.
The company has 800 employees in China’s Fujian province.
Under Armour has since responded to the emergence of the brand.
“Uncle Martian’s uses of Under Armour’s famous logo, name, and other intellectual property are a serious concern and blatant infringement,” the company said in a statement. “Under Armour will vigorously pursue all business and legal courses of action.”
The brand will likely irk the Baltimore sports brand on two fronts. One is the obvious logo ripoff, which has drawn criticism from social media. The other is Under Armour’s recent success in China. In its earnings call last week, CEO Kevin Plank said the brand made more money in China in the first quarter of 2016 than it did in all of 2015.