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Under Armour extends partnership with Bryce Harper

Under Armour and National League MVP Bryce Harper are extending their partnership, the Baltimore sports brand announced Tuesday. The deal was described as a “multi-year” extension but Under Armour did not specify the time period.

ESPN reported that it’s a 10-year deal and the largest endorsement deal for a baseball player in history, citing an unnamed source familiar with the deal.

“Bryce embodies our brand’s founding philosophy of ‘Aggressive, Young and Fearless,’ and we look forward to continuing to aid in his upward progression in the sport of baseball,” said Peter Murray, vice president of global sports marketing at Under Armour in a statement.

Under Armour recently announced its first signature baseball cleat with Harper, the “Harper One.” The shoe will be available to consumers starting July 15. Harper will also be a part of the brand’s marketing campaigns, including training and lifestyle offerings and Under Armour’s Connected Fitness platforms, the company said.

Harper, 23, has been with Under Armour since he was 18 and played with the Hagerstown Suns, the Nationals’ Class A affiliate. He signed a multi-year contract with the brand in 2011.

“I’m proud to call Under Armour my family, and I know that together, we will achieve great things,” said Harper.