Most people are familiar with that “finger-lickin’ good” taste of fried chicken advertised by KFC. Now, with help from Baltimore spicemaker McCormick & Company, that taste is available in nail polish form.
Talk about literally licking your fingers.
Ogilvy & Mather worked with McCormick’s food technologists, who provided KFC with a secret mix of 11 herbs and spices to create KFC nail polishes in Hong Kong, AdWeek reported. The flavors are based on KFC’s original and hot & spicy recipes.
If you lick it, it tastes like chicken.
“To use, consumers simply apply and dry like regular nail polish, and then lick — again and again and again,” the KFC told AdWeek.
“The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish,” Ogilvy creative director John Koay told AdWeek. “This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.”
KFC teased the nail polish on social media and in a music video.