As expected, Stephen Curry has been named the NBA’s Most Valuable Player for the second time in a row, making him the 11th person in league history to do so. Curry is the first MVP in history to get the title by a unanimous vote.
And, as probably expected, Under Armour was quick to celebrate the recognition afforded its most prominent product endorser.
The Baltimore-based sports apparel and fitness company said it is releasing the Curry MVP Back 2 Back Pack, which includes the Curry One MVP and Curry Two MVP colors, commemorating the shoes Curry wore in both of his MVP seasons.
Curry was the overwhelming favorite to win the award again this year after his Golden State Warriors started the season winning their first 24 games, an NBA record. The team went on to beat the 1995-1996 Chicago Bulls’ 72-10 regular season record by going 73-9. The Warriors are now up 3-to-1 in their second-round playoff series with the Portland Trail Blazers.
Curry made headlines Monday night when he scored 17 points in overtime against Portland after coming back from an ankle injury that kept him out of start of the series.