Bethesda-based Marriott International Inc.’s flagship brand, Marriott Hotels, is using a new device to solicit feedback from its customers at what it calls the world’s first hotel innovation incubator in Charlotte, North Carolina.
The M Beta at Charlotte Marriott City Center gets part of its name from pre-release testing in software development. Marriott intends to use the hotel for rapid prototyping of the hotel experience.
Installed throughout the hotel are “Beta Buttons,” which visitors can tap to show that they like a service being tested. Votes and feedback are aggregated in real-time and displayed on screens in the hotel and at TravelBrilliantly.com.
Among the offerings being tested now are checking in without a traditional front desk; on-demand group and personal workouts; a kitchen with LG appliances in the hotel’s meeting space; a restaurant with the walls between the kitchen and dining area removed; and a shop that sells locally-made products.