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Cupid’s Cup finalists announced

Cupid’s Cup announced the five finalists for the 12th annual student entrepreneurship competition created by Under Armour founder Kevin Plank.

Under Armour CEO Kevin Plank sponsors the Cupid's Cup entrepreneurship competition at the University of Maryland, College Park. (Photo from Cupid's Cup).

(Photo from Cupid’s Cup).

The five finalists were picked from semifinalists who competed at Under Armour’s Baltimore campus earlier this month.

This year’s finalists are Learn Lux from Clark University; Luna Lights from Northwestern University; NaturAll Club from the University of Pennsylvania; PiperWai from the University of Pittsburgh and the University of Columbia; and SwineTech from the University of Iowa.

Their products range from smart lights to prevent falls by the elderly to technology to improve the health of piglets:

LearnLux (Clark University) – Helps millennials learn personal finance through online learning tools and connects them to the resources they need to take action.

Luna Lights (Northwestern University) – Has developed an automated lighting system that utilizes cloud-based data analytics to reduce the risk of falling for older adults.

NaturAll Club (University of Pennsylvania) – Delivers fresh, fruit-based hair products using innovative food preservation technologies.

PiperWai (University of Pittsburgh & Columbia University) – Offers a natural deodorant made with activated charcoal to neutralize odor and absorb moisture. The company has been featured on ABC’s “Shark Tank.”

SwineTech (University of Iowa) – Helps farmers increase profits by providing the technologies necessary to reduce piglet deaths.

Previous competitions have been put on in conjunction with the Dingman Center for Entrepreneurship at the University of Maryland, but this year Plank has taken the competition national.

This year’s finals will take place March 30 at Northwestern University in Evanston, Illinois. The judges have not yet been announced.

For the first time, the competition is being run by the Plank Foundation for Entrepreneurship.

Winners will receive $100,000 in cash prizes, the Cupid’s Cup and “access to Kevin Plank’s professional network.”

The competition is sponsored this year by Uber, Goldman Sachs and Bullish.


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