Larry D. Unger
President and CEO
Maryland Public Television
During the past six years, Maryland Public Television was in critical need for adaptable leadership to remain effective despite rapidly changing media industry and threats to public media funding.
Fortunately for MPT, President and CEO Larry Unger was the right leader at the right time.
“We strive to be nimble and incredibly efficient with our resources” says Unger. “This helps during challenging economic times by motivating our team members to think creatively and brainstorm new projects and ideas, making MPT more resilient.”
He began his post as president and CEO in 2011. “At that time, we recognized the need for programming that focused on our community,” he recalls. Under Unger’s leadership, the public television station is creating more television for Marylanders, by Marylanders. The shift in programming has led to MPT-developed series, such “Maryland Farm & Harvest,” “Artworks,” “Chesapeake Collectibles,” and the “Our Town” series.
In 2016, Unger spearheaded the station’s largest project to date, “MPT Salutes Vietnam Veterans.” Earlier this year, MPT also partnered with the Maryland Department of Health and Mental Hygiene to raise awareness of opioid additions. MPT premiered the documentary, “Breaking Heroin’s Grip: Road to Recovery.”
MPT has taken strides to diversify channel offerings with its high-definition counterpart MPT-HD; the popular how-to-create personal programming MPT-2/create; PBS Kids; and NHK World, an international broadcasting service of Japan’s public broadcast network.
Unger says, “Ultimately, we envision Maryland Public Television maintaining and enhancing our place as one of the top public television stations in the nation and being the model for other public broadcast stations in a challenging financial climate.”