Director of Media Relations
In her role as director of media relations at McDaniel College, Cheryl Knauer works to improve collaboration and build relationships, both internally to benefit the college and externally with other higher education communications professionals.
Knauer founded a coffee group for Baltimore area higher education communications professionals to collaborate and learn from one another. Such an environment allows those with small departments to consult with and pitch ideas to others. It also services as a resource for new public relations professionals.
Knauer says she’s proud of her “outside-the-box” approach to her job.
“For instance, I wanted to leverage the Pokemon Go craze during the summer of 2016 at McDaniel College and worked with others in the communications and marketing office and across campus on a viral social media video that highlighted McDaniel’s campus and our Green Terror mascot while welcoming our incoming freshmen class. We received over (15,000) social media views and earned local and national media attention.”