Chief Executive Officer
Bonnie Heneson Communications
Bonnie Heneson has been working in the public relations industry for more than 35 years, including 27 years in her own business, so her clients know they can count on her and her employees to come through with high-quality work every time.
Heneson, for example, helped United Cerebral Palsy of Central Maryland rename and rebrand as today’s Unified Community Connections, which serves children and adults with disabilities, says Diane K. Coughlin, its president and chief executive officer.
“Bonnie played a vital role in leading and facilitating our board and management team in the creation of an effective and powerful new name as well as logo, tagline, website, and brochure line,” Coughlin says. “She helped to shepherd our agency through this enormous undertaking in a way that allowed a seamless transition.”
Heneson is passionate about her work, and it shows, Coughlin says. “She has committed herself to our organization. She understands our mission and supports it.”
For Heneson, going the extra mile for clients has been a key to her company’s success. “We know that in addition to being of value to our clients and knowing public relations and marketing, we also have to take the time to understand their business.”
Heneson’s clients have ranged from health systems, hospitals, nursing homes, and physician practices to schools and universities, nonprofit organizations, religious communities, and professional service companies.
She advises the next generation of business leaders to choose a career they are passionate about, and: “Have perseverance, because it takes time to grow a business. Give exceptional customer service by always going beyond clients’ expectations; that alone will allow you to stay ahead of your competition. Have a vision and a strategic plan, and always be thinking about the next opportunity to pursue. No matter how successful you are, never become complacent.”