Marketing a good night’s sleep

Had a good night’s sleep lately? The current status of mattress marketing is a great metaphor for modern marketing as a whole. If you shopped for a mattress over the last two years, you likely encountered many changes to the products and processes compared to any of your previous experiences. And more ways to hear about ...

To purchase a reprint of this column, contact reprints@thedailyrecord.com.

Leave a Reply

Your email address will not be published. Required fields are marked *