vcoolVeronica Cool, MSF

Cool & Associates LLC
CEO & Hispanic Strategist

Latino Innovators Pitch

In 2011, after several decades in the corporate sector, Veronica established Cool & Associates LLC, a management consulting firm to build a bridge to the Hispanic Market.  Specializing in Hispanic Marketing & Community Outreach, Recruiting & Staffing, Management Advisory Services, and Training & Professional Development including Speaking & Facilitating workshops and Seminars.

With the great need to engage the rapidly growing Hispanic segment, Cool specializes in Diverse Segment outreach- In essence, how to best engage this segment most effectively, whether thru digital, events or a fully integrated plan developed upon assessing current processes.   Moreover, our expertise in Diverse Talent Acquisition brings the right team-players to organizations to further leverage their growth and operations.

Cool has received various awards including the Daily Record’s MD Top 100 Woman, inducting her into the Circle of Excellence and the US Hispanic Chamber Ultimate Latina Award in the Corporate Sector.  Also the First Lady Michelle Obama recognized Veronica for her commitment to mentoring youth at the National Mentoring Summit.  A sought after speaker, Cool has travelled internationally to foster economic growth and is also a columnist for the Huffington Post, The Daily Record and Mundo Latino.

She is the founder of the Latino Innovators Pitch, an innovative program to showcase and empower Latino entrepreneurs to scale and grow their businesses profitably and sustainably.

She holds a BS from Kutztown University and a Masters of Science in Finance from Loyola University.  A native of Dominican Republic, she is the Past Board Chairman of the MD Hispanic Chamber of Commerce and was recently appointed to the Governors Workforce Development Board.  Cool currently serves on the boards of Open Society Institute, Baltimore AthenaPowerlink, and is a proud member of the Hispanic Leaders Association, Latino Providers Network, Latinas Think Big and Shift. She is married with two children and lives northwest of Baltimore, MD.

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